Our Cupcake Lineup!

“Never say no to a cupcake, it has fillings inside!”

Whatever you choose!

Be 100% sure, that we only use fresh ingredients for our cupcakes!

Grandmother's Famous English Toffee

“The Latest Crave” started as a wholesaler of Elaine’s grandmother’s famous english toffee. We make the toffee right here in our shop.

You will always be welcomed in our shop with an invitation to sample our toffee which sits proudly on our bakery case every day. Our toffee is made with rich creamery butter and fresh almonds and is frosted with milk chocolate and sprinkled with finely chopped pecans.

Toffee is also available in dark chocolate. The toffee is sold in our shop and is available in 4 oz., 1/2 pound and 1 pound gift boxes. We also sell lesser quantities by the pound out of our bakery case.

Our toffee makes the perfect gift for your hostess, teacher, or birthday, and is great for holiday giving. We also have special pricing for corporate orders. Please call for details.

Shipping Available (Additional Charges Apply)

For additional shipping charges, we handle all of your shipping arrangements and will enclose a personal message to the recipient.

Other Craves

“Once upon a time, I ate a cupcake
and I loved it.  – The End”

Frosting Shots

Frosting ShotsFrosting shots are little chocolate cups filled with interesting buttercream frosting flavors. Great for sweet tables and parties. Flavors available in any combination: Raspberry, Orange, Lemon, Key Lime, Irish Cream, Pina Colada, Peppermint, Chocolate, Vanilla, Marshmallow, Salted Caramel, Blueberry, Snickerdoodle, Creme de Menthe & Strawberry.

Box of Minis

Box of MinisOur mini cupcakes are packaged by the dozen. Minis come in an assortment of chocolates, vanillas and red velvets. Must be preordered (allow a day’s notice). Great for weeknight hostess parties, book clubs, or just for fun! ($12.00 per dozen.)

Jumbo Cupcakes

Jumbo CakessOur Jumbo sized cupcakes make the perfect treat for the guest of honor. This individual cupcake can be personalized with your unique message to celebrate any special occasion. Available in Vanilla and Chocolate flavors for $8.00 each.


Candles/Cards/GiftsWe offer individual candles, greeting cards by Meri-Meri and other party accessories. Make sure to see our t-shirts available in sizes youth-Adult.

About Our Shop

“So many cupcakes, so little time!”

The Latest Crave

We began as a wholesaler of English toffee. The toffee was made at this location during the off hours of its previous tenant, a sandwich shop. When the deli closed its doors, “The Latest Crave” decided to move in and establish themselves as a cupcake shop, but not without continuing to make the English toffee.

The shop, with it’s entrance on Franklin Street, is attached to the Berry House Shops on historic 3rd Street in Geneva, Illinois. The shop opened its doors in November of 2008 after perfecting cupcake recipes months earlier.

You can find the shop by looking for the bright green polka-dot awning out front. The pink door is a hint to what you’ll find inside. The shop is warm and inviting, with an emphasis on making customers feel at home. You will always be welcomed with an invitation to sample the toffee and you’ll be greeted by sweet smells and a friendly, courteous staff.

Have a question? Just Shout!

“A party without a cupcake is just a meeting.”

We cater and deliver!

We cater Baby Showers (Reveal Cupcakes), Weddings, Birthdays and Corporate Events.
Ask one of our cupcake experts for more information.

Email us

Find Us

 Geneva Chamber of Commerce

Visit us!

Store Info & Hours

227 S. Third Street Geneva, IL 60134

(630) 262-8200


Tuesday - Thursday: 11AM - 6PM

Friday - Saturday: 10AM - 7PM



NOTE: We will be closed the first two weeks of January and certain Holidays. Please check the Baking schedule.